In today’s rapidly shifting rental market, knowing when and how to increase rent legally isn’t just important — it’s essential for protecting your returns and staying compliant.
At London Estate Agency, we help landlords make informed rent decisions while navigating the legalities and market pressures of 2024.
Whether you’re managing one property or an entire portfolio, understanding your rights — and avoiding costly mistakes — can mean the difference between profit and penalty.
Here’s everything landlords need to know about rent increases this year and how our expert team can support you.
Why Increasing Rent in 2024 is More Important Than Ever
Rising interest rates, property maintenance costs, and inflation have significantly increased the financial pressure on landlords.
You may lose income if you haven’t reviewed your rent in the last 12 months.
At London Estate Agency, we regularly conduct market rent reviews to ensure our landlords don’t fall behind the curve.
With average rents across London up by 6–10% year-on-year, this could translate into thousands of pounds in missed revenue if not addressed.
Is It Legal to Increase Rent Right Now? Yes – With the Right Process
Whether you’re dealing with a fixed-term or a rolling periodic tenancy, rent increases are possible — but only if done by the book.
The last thing any landlord wants is a rent dispute or legal challenge.
Fixed-Term Tenancy
Rent increases can only happen if there’s a rent review clause in the agreement or with the tenant’s written agreement.
Periodic Tenancy
You’re entitled to increase the rent once yearly, using a Section 13 Notice — but it must be served correctly with at least one month’s notice.
⚠️ Landlords often get this wrong. That’s why we handle this entire process on your behalf, ensuring complete legal compliance and zero stress.
What’s a Reasonable Rent Increase in 2024?
Based on our internal data and local market insights, most of our landlord clients are increasing rents by 3% to 8%, depending on:
The area’s demand
Comparable properties
The property’s condition and amenities
Recent improvements or refurbishments
Tenant history and reliability
We provide bespoke rent assessments to help you strike the perfect balance between profitability and tenant retention.
How We Help Landlords Increase Rent – Legally and Efficiently
At London Estate Agency, our end-to-end service ensures you stay fully compliant while maximising your rental income.
✓ Market Rent Review
We analyse current trends and recent lets in your area to set a rent increase that’s fair, competitive, and justifiable.
✓ Drafting & Serving Section 13 Notices
We prepare and serve official Section 13 Notices, correctly formatted and legally sound — avoiding common pitfalls that invalidate rent increases.
✓ Tenant Communication & Management
We handle all correspondence and negotiations with tenants to maintain positive relationships, reducing the risk of disputes or vacancies.
✓ EPC Improvements to Justify Increases
Suppose your property has undergone upgrades like insulation, double glazing, or new boilers.
In that case, we help you use this to justify higher rents — and we even provide EPC services in-house.
Why Choose London Estate Agency?
We’re not just agents — we’re your property partners. Here’s what sets us apart:
In-house Legal Experts: No need to consult a solicitor — our compliance team handles all documentation and notices.
Tenant Screening & Rent Protection: Avoid unreliable tenants and enjoy peace of mind with our built-in rent protection.
Local Market Intelligence: We’re plugged into every London postcode and know precisely what similar properties are charging.
Fast Turnaround: Rent reviews and legal notices are served in at least 48 hours.
FAQs – Rent Increase Rules & Best Practices
Can I increase rent during a fixed term?
We can review your AST to confirm only if your tenancy agreement allows it via a rent review clause or a tenant agreement.
What is a Section 13 Notice?
A legal form that allows landlords to increase rent for periodic tenancies. We handle this for you to avoid any legal missteps.
How much notice do I need to give?
For most tenancies, at least one month’s notice is required before the new rent takes effect.
What if the tenant refuses to pay the increased rent?
They may challenge it through a tribunal — but when we manage the process, we ensure the increase is legally sound and justifiable, significantly reducing the risk of disputes.
Is there a cap on rent increases?
Not in most parts of the UK, but increases must be fair, market-based, and not deemed “excessive.” That’s where our rent review reports add real value.
Let Us Handle Your Rent Increase – Start Today
With the London market evolving fast, landlords can’t afford to leave rent reviews until next year.
Even a slight increase could mean an extra £1,000+ annually per property.
Let us:
Review your tenancy agreements.
Analyse your local rental market.
Handle all legal documentation.
Deal with tenant negotiations.
All while keeping you compliant, profitable, and stress-free.
📞 Contact London Estate Agency today to schedule your free rent review consultation.
