UK Rental Market: Why Half of Landlords Are Holding Onto Their Properties in 2025

UK Buy-to-Let Market Remains Resilient Despite Legislative Shifts

Recent research has revealed that over 50% of UK landlords have no intention of selling their rental properties despite mounting regulatory pressures and tax changes.

This underscores the resilience of the UK’s buy-to-let sector, driven by long-term income strategies, capital appreciation, and demand-driven rental yields.

Landlords adapt to new realities rather than retreat, and the rental property market continues to evolve with strong foundational support.

Key Findings From Landlord Surveys in 2025

A detailed survey by Landbay reveals the sentiment of thousands of UK landlords:

53% of landlords say they plan to retain all current rental holdings.

18% are looking to expand their portfolio within the next 12 months.

Only 9% reported active plans to sell a portion of their property assets.

The remaining percentage is undecided, but market and legislative conditions are monitored closely.

This data challenges the media narrative of a mass landlord exodus and instead paints a picture of cautious confidence.

Reasons Landlords Are Not Selling Their Properties

High Tenant Demand and Rental Yield Growth

Tenant demand remains high, particularly in urban centres and commuter towns. Cities like Manchester, Birmingham, and Bristol are seeing annual rental price increases exceeding 8%. Even traditionally slower markets are experiencing increased demand due to:

A chronic undersupply of new housing stock

Slowed down housebuilding due to inflation in construction costs

Economic migration into urban employment hubs

Capital Appreciation Potential

While property prices have plateaued in some regions, many landlords are optimistic about medium-to-long-term capital growth. Historical property value trends and constrained housing supply suggest that UK real estate will continue to appreciate over the next decade.

Tax Planning and Long-Term Income Security

Professional landlords increasingly treat property investment as a long-term wealth generation strategy. By holding properties within limited company structures, they mitigate tax liabilities and increase net profitability through:

Corporation tax rates are generally lower than higher-rate income tax

Mortgage interest relief for company-owned properties

Strategic use of dividend income and reinvestment allowances

Refinancing Opportunities and Stable Interest Rates

The recent stabilization of interest rates has prompted a wave of refinancing activity. Many landlords have secured five-year fixed-rate mortgages with favourable terms, making holding properties more attractive than liquidating them.

Policy Impacts: Why Landlords Are Adapting, Not Leaving

Despite the introduction of:

Section 24 mortgage relief restrictions

EPC (Energy Performance Certificate) regulation tightening

Changes to Capital Gains Tax thresholds

…landlords are demonstrating adaptability. Rather than exiting the market, they are:

Retrofitting properties to improve EPC ratings

Restructuring portfolios via limited companies or family trusts

Increasing rent to offset additional compliance costs

Regional Market Insights

Below is a breakdown of regional trends in the UK rental market, showing average annual rent increases and the corresponding level of landlord intent to sell:

Greater London

Average Rent Increase YoY: +5.6%

Landlord Sale Intent: Low

West Midlands

Average Rent Increase YoY: +8.2%

Landlord Sale Intent: Very Low

North West

Average Rent Increase YoY: +7.4%

Landlord Sale Intent: Moderate

South East

Average Rent Increase YoY: +4.9%

Landlord Sale Intent: Low

Yorkshire & Humber

Average Rent Increase YoY: +6.1%

Landlord Sale Intent: Low

Summary: The data supports the observation that landlords are significantly less likely to consider selling in regions where rental yields are growing faster: high tenant demand and income potential anchor landlords to their property portfolios.

Landlord Strategy Decision

This decision tree illustrates how landlords are strategizing around whether to sell or retain their properties:

Landlord Portfolio Decision

Decision Point: Sell or Hold?

If the decision is to HOLD:

Refinance for Better Terms

Action: Secure a 5-Year Fixed Mortgage

Improve EPC Ratings

Action: Utilise Government Grants where available

Restructure via Limited Company

Action: Optimise Tax Position

If the decision is to SELL:

One-Off Property Sale

Outcome: Pay Capital Gains Tax and Exit the Market

Summary: Most landlords opt to hold and adapt rather than sell. Strategic refinancing, regulatory compliance, and tax structuring are key pillars of this approach.

Outlook for 2025 and Beyond

The UK rental property landscape in 2025 remains robust. While new and amateur landlords may exit due to regulatory complexity, professional and semi-professional landlords are holding firm. Long-term strategies, rising demand, and more innovative tax planning are key factors in this confidence.

Key Projections:

Rental prices expected to rise by 6-8% annually over the next 3 years

Limited housing supply will keep tenant demand high

Landlord portfolios likely to grow, not shrink, mainly via incorporation

Frequently Asked Questions

Q1: Why are so many landlords choosing not to sell in 2025?

A: Most landlords see long-term value in retaining their properties due to rising rents, strong tenant demand, and capital appreciation potential. They’re adapting to regulation rather than exiting the market.

Q2: Are tax changes discouraging landlords from staying in the market?

A: While tax changes have added complexity, many landlords have responded by restructuring under limited companies, which offer tax efficiencies that make holding property more attractive.

Q3: Will increasing regulations cause a landlord exodus shortly?

A: Current data shows the opposite. Most are staying put, investing in energy efficiency, and improving compliance to future-proof their portfolios.

Q4: Which UK regions are showing the most vigorous rental growth?

A: The West Midlands, North West, and Yorkshire & Humber are experiencing the highest year-on-year rental increases, making them highly attractive for landlords focused on yield.

Q5: Is now a good time for new investors to enter the buy-to-let market?

A: Yes—especially for those prepared to take a long-term view and structure their investments wisely. Demand remains strong, and the market favours professional, strategic landlords.

Conclusion: The Buy-to-Let Market Is Evolving, Not Collapsing

The data tells a straightforward story: most UK landlords are not selling.

Instead, they are restructuring, refinancing, and reinvesting to thrive in a more regulated but ultimately profitable market. Landlords who adapt now will be well-positioned to dominate the rental landscape in the years ahead.

Read our other Blogs:

UK House Prices Remain Stable in March 2025 Amid Stamp Duty Changes

Addressing the Affordable Housing Crisis in the UK: Insights from the 2025 Spring Statement